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PANDORA charms have captivated millions of wearers worldwide, and it’s easy to see why. These delicate pieces, crafted with finely-wrought metals and glimmering gems, are timeless keepsakes, perfect for expressing your style while keeping what you love most close to your heart.

Whether you’re new to the PANDORA universe or a devoted fan, read this guide to get the most out of your purchase.
Buy Only from Authorized Retailers

Like any recognizable brand, PANDORA has, unfortunately, encountered its fair share of counterfeiters over the years. Retailers hawking counterfeit PANDORA charms may claim to be selling authentic products at deep discounts, but rarely is that the case.

To avoid being duped with an inferior, inauthentic product, only buy PANDORA charms from licensed jewelers. There are over 8,900 licensed points of sale in over 100 countries worldwide, plus online retailers authorized by PANDORA (PANDORA King of Prussia, which consists of two locations in the King of Prussia Mall’s Court and Plaza locations, are just two franchisees of a group of authorized brick-and-mortar PANDORA locations as well as an online store). Not only will licensed retailers guarantee authentic charms with all of the accompanying warranty-backed quality, but they’ll also help you through the buying process with sterling customer service.

Take Your Time

PANDORA meticulously designs charms that mean something special to each wearer. Although affordable, PANDORA charms should still be thought of as an investment. When shopping for charms, take your time browsing and finding the perfect additions to your collection.

Buying PANDORA charms is made even more special when you purchase them to commemorate certain events, whether it’s treating yourself for your birthday, the birth of a child or your favorite holiday. Plus, it’s always smart to wait for a sale like the “Spend More Save More’ event we’re having here at our two PANDORA King of Prussia stores from September 15th to 18th (preferred access on the 13th and 14th for you PANDORA Preferred Card holders).

Plan to Care for Your Charms

PANDORA charms are simple to clean, so you can live carefree as you wear yours. However, they still require a few simple steps to keep them as beautiful as the day you made the purchase.

PANDORA recommends that you take your jewelry off before going to bed as well as before participating in any vigorous physical activity. Avoid exposing your PANDORA charms to harsh cleaning chemicals, hairspray, cosmetics or perfumes. If your PANDORA charms start to look dull, clean them gently with mild soap and a toothbrush (avoid silver cleaners and tumblers). Have gold and silver pieces inspected once a year by a goldsmith to keep them in top shape. At Urban Fusion, we can advise you on how to best care for your PANDORA charms so they last for years to come.

Ready to start your search? Shop for PANDORA charms, bracelets and rings at or visit our King of Prussia locations during the “Spend More Save More” event!